Just like in the 1986 Navy Recruitment Documentary “Top Gun”, it’s time to Turn and Burn!

We are today announcing that Passel will go live across Melbourne on August 29th, 2017.

In the past four months, as we’ve been talking to Australian retailers, the feedback and support for Passel have been overwhelmingly positive.

Inexpensive, 3-hour deliveries put omnichannel retailers in the box seat to capture customer orders and reduce shopping cart abandonment. Passel’s ability and flexibility to enable deliveries whenever stores are open is a unique service proposition.

By far the most frequent response from retailers has been:

“Come and see us when you are at scale”.

Our plan up until now has been to launch a small trial at Bayside Shopping Centre in Frankston. The advantage of this plan would be the ability for the team to babysit each and every delivery.

However, feedback from the market has been that retailers can not partake in a small trial. The IT integration and staff training involved is too much work and unjustifiable on 100-200 deliveries a month.

Also, with “The Big A” coming, now is not the time for small measures.

With this in mind, we’ve been encouraged to skip the small pilot and go straight to stage 2 and offer Passel across Melbourne.

To hit this target date, we have started working on shopping cart integration and beefing up the back-end algorithm.

If you are interested in helping out with the launch, we’d love to hear from you.
Passer Communication

The Messenger communication to Passel Delivery Members (Passers) is already in test form, and you can play around with it at m.me/passeldelivery.  We’ll be upgrading this steadily as we progress towards August. If you have any feedback, please don’t hold back.

Seamless Retail

Jim and I had a great time at Seamless Retail and I’d like to thank everyone who stopped by for a chat and played “Pass the Passel”. Seamless was also a great opportunity to meet with potential collaborators and partners.


I’m off to Silicon Valley this week to participate in FounderX.

“FounderX (fX) is the Founder Institute’s premier bi-annual gathering of fast-growing Graduates, top-rated Mentors and leading program Directors from our global network of technology entrepreneurs.”

It looks like it’s going to be fun, and I’m also catching up with friends, tech partners, prospective clients and potential investors. If anyone has any tips on how to best survive a week in Silicon Valley, I’m keen to hear from you!

RetailTech Australia / Startupvic Ecommerce pitch night

I shared the Facebook video last time, but there is now a much better version online. I’m first at bat, but it’s worth hanging around for the other startup pitches. The video is on youtube here.

Again, thanks for all your feedback, help and support. If you want to follow Passel on social media, the links are below.

Facebook – https://www.facebook.com/passeldelivery/
LinkedIn – https://www.linkedin.com/company/passel

Kind regards,