I’ve been to the San Francisco Bay Area before, but only as a tourist. Coming here with a startup and for work is an entirely different experience.

Silicon Valley is like Disney for startups.

I arrived Friday morning after departing Melbourne Monday morning. That’s a surreal experience from the outset.

My Airbnb host was gracious enough to allow me to arrive early and grab some sleep before lunch with a friend of a friend at Apple.

I stopped into a diner for a coffee and a doughnut where a lady came up and complimented me on the Passel logo. I tried to plug Louise B Creative, but the lady had a daughter who is a graphic artist, so I don’t think she was looking to outsource!
We ate in Caffe Macs which is the staff cafeteria. The food was as good as cafeteria food can be. Plus, it’s Apple, and I’m a complete fanboy.

After that, I was granted a brief campus tour and then posed for the obligatory 1 Infinite Loop photo before trying to buy everything Apple sell. Of course, then I remembered I’m a pre-seed startup, so I bought a (RED) watchband instead!

Then it was off to Starbucks for a coffee with another friend of a friend, the totally amazing Parveen Panwar from Activated. After an hour with him, it is impossible not to be activated!

Saturday was a quieter day. Lunch with a coaching client in San Jose followed by the obligatory drive in a Tesla to San Francisco where I attended the totally eyeball and mind-blowing Magik Gallery VR (Virtual Reality) and AR (Augmented Reality) experience.

Now, I’m trying to figure out how we can fit AR into Passel. Maybe in-store guidance, or an option for a Passer to point their phone at the house to confirm it is the right place?

Sunday was a chilled ride from Fisherman’s Wharf to the Golden Gate Bridge. Sorry, I meant chilly as it was cold and foggy on the bridge, but warm and sunny everywhere else!

Sunday night I saw Paul Kelly and Charlie Owen perform in San Francisco. I caught up with a mate who works at Tesla, and his mate who works at Tesla, and their Australian friends…

“I know a guy who works at Google Maps, do you want to meet him?”

Sure, because Silicon Valley is that sort of place.

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