It’s been a tough week.


On a personal note, my dad, Peter Hughes, passed away this week. He bravely battled cancer for three years after being given 6 months to live. A tough and loving guy, he will be missed by everyone who knew him. He was very excited about Passel and always asked what we were doing, even when he had far more important things on his mind.



You may remember that we’ve decided to donate 1% of our revenue to charity. At launch, that charity is the Cancer Council of Australia (

The night before, Julian and I pitched the Melbourne Angels. I’ll write more about that experience later. It was, to say the least, interesting.


Are you a registered Passer?


I can’t emphasise enough that we need to spread the word. A crowd-sourced solution needs a crowd.

Because we’re guaranteeing the delivery, there are going to be jobs where we need to outsource the delivery to either a traditional courier or one of the trendy new ones who have apps. We’d like to minimise that because couriers are really expensive! 

If you haven’t registered, stop reading this post and go to

I’ll wait.

Okay, now that you’ve registered, tell your friends, family and distant acquaintances! You can send them here if you are a social type of person –


Launch! Launch! Launch!


I nearly forgot.

We’re launching. With a real client!

As of Monday, September 25th, 2017, online customers shopping at will be presented with Passel Same Day Delivery as a shipping option. If they choose that option, this will be us!

So go and buy heaps of stuff from Pookipoiga! They focus on products that have a story to tell, are ethical, fair trade and sustainable.

And, as of September 25th, Pookipoiga will become the first store in the world to offer a truly crowd-sourced 3-hour delivery option.

In the coming weeks, we expect to announce several additional launch partners in Melbourne. We’ll keep you updated here on the blog, as well as on our partner page –

Stay tuned!

Again, thanks for all your feedback, help and support. If you want to follow Passel on social media, the links are below.


Facebook –
LinkedIn –